Quick Answer: Adrian Portelli is a Melbourne-born entrepreneur and the founder of LMCT+, a membership-based rewards platform known for giving away supercars and homes. He became widely known as “Lambo Guy” in 2022 when he arrived at one of The Block episodes in a yellow Lamborghini. A year after in 2023, he bought three houses on The Block, and his net worth is estimated at AUD $1.2-1.41 billion (an unaudited estimate). He is also a controversial figure, facing legal scrutiny over LMCT+ prize draws and public clashes with politicians.
Latest update (October 2026): In a recent podcast on The Karl Stefanovic Show, Portelli said that he has relocated to Dubai. Additionally, in his recent interview, embedded at the end of this article, he said he doesn’t trust the government and criticised Australia’s political leadership and tax settings.
This guide covers his background, net worth, The Block strategy, LMCT+ and the fuel stations, the legal and political controversies, and what he said in the interview. Jump to:
Who Is Adrian Portelli?
Adrian Portelli is an Australian entrepreneur, investor and media personality, born on 26 January 1989, which makes him 37 years old. He grew up in Melbourne’s western suburbs and is widely described as one of Australia’s youngest billionaires. He was listed as a billionaire on the 2023 AFR Young Rich List, with a reported fortune of AUD $1.03 billion.
Picture: @adrian_portelli/Instagram
He is the founder of LMCT+ (short for Licensed MotorCar Trader Plus), which launched in 2018 and is run through its parent company, Xclusive Tech Pty Ltd. By his own account, the business began as a car-listings software tool, with giveaways used as marketing, before the rewards model took off. Over time it grew into a subscription brand where members pay a monthly fee in exchange for:
- Discounts from partner businesses
- Loyalty prizes
- Entries into prize draws
Adrian Portelli’s Net Worth
Picture: @adrian_portelli/Instagram
As of 2026, Portelli’s exact net worth has not been publicly disclosed through an audited public record. However, estimates put his net worth between AUD $1.2 billion and AUD $1.41 billion as of now. At 37 years of age, this is a remarkable achievement for someone his age.
He built much of his fortune through LMCT, the membership platform based in Melbourne. Plus, his real estate investments and participation in high-stakes auction events accelerated his growth.
His company generates revenue primarily through monthly memberships, promotional campaigns, merchandise sales, and commercial partnerships. As of recently, the company’s revenue is estimated to be AUD $100 million, with over 300,000 paying members actively involved.
Between 2023 and 2026, LMCT+ experienced explosive growth across Australia. This made Adrian Portelli one of Melbourne’s most recognisable business personalities.
Sources of Wealth: Beyond the Block Auctions
Although he rose to fame in 2023 through “The Block”, he built his image long before appearing on television. His appearance on the show mainly served as a promotional campaign for him rather than to help him create his fortune.
His involvement in the “Little Legends Foundation” showcases his philanthropic side, further enhancing his public image. Furthermore, one of his most under-talked aspects of success is his use of social media.
He used platforms like Facebook, TikTok, Instagram and YouTube to build a highly visible personal brand centred around:
- Luxury lifestyles
- Lamborghinis and McLarens
- Celebrity-style content
- Large-scale giveaways.
Early Lifestyle
Adrian Portelli was born in Melbourne, Australia, on January 26, 1989 and grew up in the western suburbs. From an early age, he was actively involved in the auto sector through his father’s truck repair business in the US.
This experience exposed him to entrepreneurial thinking and business operations at an early age. Later, he went on to establish the auto enthusiast club LMCT+ as a successful business. It laid the foundation for his future ventures, including his billionaire status, which he achieved.
In 2023, he was officially recognised as a billionaire on the 2023 AFR Young Rich List with a reported fortune of AUD 1.03 billion. This was largely driven by his loyalty rewards business, LMCT+ and strategic investments.
Despite his extravagant public image, Portelli often tries to position himself as someone who still relates to ordinary Australians, particularly people from Melbourne’s western suburbs, where he says he spent much of his early life.
In 2026, he expanded LMCT+ into Melbourne’s fuel industry with discounted petrol stations aimed at helping subscribers access cheaper fuel prices.
The Block 2023 Auctions: Adrian Portelli’s Dominance
Adrian Portelli’s success in the 2023 auctions was no fluke. Beyond owning luxury vehicles, he demonstrated his elite understanding of the real estate market and property development by purchasing three of the five houses on offer.
These acquisitions added significantly to his real estate portfolio beyond just flaunting his car collection. As a result, he rose to fame primarily due to these acquisitions.
Adrian Portelli’s Strategy Behind Winning 3 block houses
Portelli started assessing the market values of the properties he was interested in. He actively participated in the bidding process, employing a dummy bidder to maintain an edge. Portelli saw opportunities in the House 4 and 5 and secured them with winning bids.
Then, he came up with a brilliant business strategy that skyrocketed his popularity nationwide. Rather than holding the houses as traditional investments or renting them out to tenants, the Aussie billionaire used them as part of major LMCT+ promotional giveaway campaigns.
This strategy allowed him to transform multimillion-dollar television properties into viral promotional assets that attracted huge public attention and increased membership interest in LMCT+.
LMCT+: Exploring Adrian Portelli’s Business Ventures
Picture: @adrian_portelli/Instagram
LMCT+, short for Licensed MotorCar Trader Plus, stands as a testament to Portelli’s entrepreneurial mindset. As the company’s founder, he turned his passion for cars into a successful and scalable high-profile business, offering shopping discounts and exclusive giveaways of cars and penthouses.
Portelli’s journey in the automotive industry began with his involvement in his father’s truck repair shop. This was the foundational point of his company LMCT+, which has since expanded beyond the automotive sector into broader consumer lifestyle ventures in 2026. One of his most talked-about expansions is in the fuel retail sector.
He launched his own LMCT+ -branded petrol stations offering fuel at discounted rates as low as 49.9 cents per litre for Unleaded 91 to members during Australia’s cost-of-living crisis.
LMCT+ branded petrol stations offered Australians a big relief from relatively high fuel prices ($1.85-$1.88 per litre for Unleaded 91 at market rate). This move positioned the company as not just a giveaway platform, but also a direct consumer savings ecosystem.
Finally, his giveaway of cars, houses and shopping discounts for products like fuel shaped public perception of him not being just a rich guy, but as someone who genuinely wants to change the system.
Xclusive Tech: LMCT’s parent company
Xclusive Tech is the parent company behind LMCT’s business operations, serving as the broader corporate structure behind its ventures. It was established to manage the business, legal structure, and digital operations of LMCT+ as the platform expanded from a niche automotive rewards idea into a large-scale membership and promotional brand across Australia.
In its early years, Xclusive Tech mainly focused on building the technical and marketing infrastructure needed to support LMCT+, including membership systems, online campaigns, and large-scale prize draw operations.
As LMCT+ grew rapidly in popularity, the company became central to managing high-profile giveaways involving luxury cars, cash prizes, and property-linked promotions tied to Portelli’s The Block publicity.
The Key To Success
- Start with a clear vision: Portelli’s journey began with his passion for cars and a desire to create a club for auto enthusiasts. This passion led to the establishment of LMCT+, which offered giveaways of luxury cars, houses and shopping discounts. The platform even rewards members for catching criminals, highlighting a diverse range of benefits.
- Diversify your ventures: His success is not just limited to LMCT+. He expanded his ventures into the real estate sector as well, owning properties in Hope Island. He is also building a luxury house in Sanctuary Cove. This diversification has been a key factor in his financial growth.
- Leverage your background: His interest in the business world came from his exposure to his father’s truck repair business. This early experience pushed him toward his future business ventures.
- Be bold in your investments: Portelli’s acquisitions of three of the five houses in the 2023 auctions show his willingness and confidence to be bold in your investments. Being a successful businessman requires risk management, which Portelli demonstrated in 2023’s “The Block” TV show. Therefore, it is important to take calculated risks to achieve long-term success.
- Stay adaptive: Adaptability is a critical factor for Portelli’s success in the business world. In a rapidly changing market, staying ahead of trends and being open to new opportunities is crucial for sustained growth.
- Maintain a competitive edge: Portelli’s business strategy highlighted the importance of staying ahead of your competitors, whether it’s in a bidding war against rivals or in securing the winning bid on a house.
By following these principles, Portelli built a diverse and successful portfolio that extends beyond Australia, including striking riches in Los Angeles. His story is a testament to the power of vision, diversity, and engagement in achieving entrepreneurial success.
Controversies Surrounding Adrian Portelli
Most, if not all, the successful people in the world have some controversies tied to their name. Likewise, Adrian Portelli’s business model and practices have attracted scrutiny across Australia on multiple occasions between 2024 and 2026.
- Unlawful lottery case (South Australia, 2025-2026): Xclusive Tech (LMCT+) was found guilty of running 10 unlawful lotteries between 2023 and 2024. The court ruled the promotions lacked the required licence. Although Portelli was later acquitted of the charges, the company was still fined $40,000.
- Allegations of a gambling-style business model: LMCT’s business practices have regularly attracted regulatory authorities as they question if the company acts like a lottery due to its paid membership entries and high-value draws (cars, cash and homes). Supporters argue it is a rewards platform, while opponents say it blurs gambling regulations.
- Political clash with Labour MP Nathan Lambert (2026): When authorities in Melbourne raised concerns about traffic jams and public safety, Portelli publicly clashed with Labour MP Nathan Lambert. He responded on social media with strong language, defending his fuel pricing strategy and criticising political interference.
- Fuel station controversy (2026): Since LMCT+ was offering fuel at discounted rates, the petrol stations would see large traffic queues, causing congestion. As a result, authorities raised concerns about unnecessary traffic jams and the apparent gambling-style model of the business.
- Public and online criticism of LMCT+ operations: Portelli has also faced ongoing criticism on social media and forums over transparency concerns, membership deductions, and the fairness of prize draws, with supporters and critics deeply divided over whether LMCT+ is a legitimate rewards system or aggressive marketing disguised as gambling.
Despite these controversies, Portelli continues his business expansion across Australia, maintaining strong public support through brand name, luxury marketing, high-profile giveaways and commercial ventures.
Why Adrian Portelli Said, “I Don’t Trust The Government.”
Portelli told Karl Stefanovic, “I don’t trust the government,” claiming “the system cracks down” on anyone making noise. He cited regulatory and ATO issues, said authorities are trying to stamp out his business, and alleged his accounts were frozen, leaving him unable to pay wages. He says Australia is “chasing away success.” These are his claims, not findings, and reflect his belief he is singled out.
He says he moved to Dubai after first planning Italy, calling it tax-free and safer for his family, yet says leaving Australia for good is virtually impossible. Tax is a stated driver.
Stefanovic agreed young entrepreneurs may leave over capital gains tax changes, and a Melbourne lawyer with a UAE firm says more will follow. No government response had been reported.
Conclusion
Adrian Portelli’s evolution from working at his father’s truck repair shop to becoming a billionaire showcases his dedication, consistency and hard work. Acquiring three out of the five houses on a TV show and then launching LMCT+ as a membership-based platform, he expanded his property portfolio and strengthened his industry position.
This story serves as an inspiration for aspiring entrepreneurs and highlights the potential of combining passion with business acumen. Are you ready to follow in Portelli’s footsteps and make your mark in the real estate world?